Released on: September 16, 2008, 12:25 pm

Press Release Author: The Wealthy Dentist

Industry: Marketing

Press Release Summary: Dentists can waste lots of money on dental marketing efforts
if they make common mistakes like not following up on new patient requests. Jim Du
Molin's "9 Truths of Internet Dental Marketing" series addresses these problems by
listing dental practices' five biggest mistakes.

Press Release Body: Dental practices face two choices in the current economy: spend
dental marketing dollars wisely, or risk going out of business. To help dentists
make the best choices, dental practice marketing expert Jim Du Molin has released
his final no-charge video tutorial. Truth #9, " Internet Dental Marketing: The 5
Biggest Mistakes" is the final installment of "The Nine Truths of Internet Dental
Marketing." Internet series.

The final video in the series examines the five most common mistakes doctors make
with Internet dental marketing. In the face of economic turmoil that is impacting
much of the dental community, the time is ripe for fast and easy dental website
marketing strategies. The internet is a powerful resource, but it's easy to make
mistakes.

"Let me make something very clear," said Du Molin. "Yes, people make mistakes. Not
just in marketing, but in life in general. There are no stupid doctors (despite what
some dental consultants will say!), just uninformed doctors."

One common mistake dentists make is not training their teams in marketing and
high-value new dental patient acquisition. Most would be surprised to learn that up
to 50% of new patient appointment requests are lost due to poor handling at the
front desk! A quick training session can dramatically increase a practice's numbers.

"Some dentists pay $10,000 or more for their dental website," said Du Molin. "Get
smart! Pay a monthly fee for an entire marketing campaign that includes your dental
website, directory listings, patient email newsletters and team training."

"I couldn't cut a crown prep if my life depended on it," Du Molin admitted.
"Dentists have been trained in dentistry, not marketing. Don't beat yourself up
about not knowing or fully understanding the topics we have reviewed in this video
series." Du Molin recommends that dentists unfamiliar with this territory sign up
with a reputable internet dental marketing company.

"As with so many things, it's all about working smarter, not harder," he continued.
"Throwing money at the problem won't fix it if you don't know what you're doing!
And, if you don't know what you're doing, why not work with someone who does?"

The entire Nine Truths video tutorial series is now available online. To view the
complete set, visit http://www.internetdentalalliance.com/9Truths.htm to register at
no cost. Internet Dental Alliance members also receive access to additional
information on dental website development.

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Visit http://www.thewealthydentist.com for more surveys in the areas of dental
implants, cosmetic dentistry, edation dentistry, wisdom teeth, braces, and dentures.
Jim Du Molin offers a free weekly newsletter and dental practice management advice.

http://www.internetdentalalliance.com/9Truths.htm

Web Site: http://www.thewealthydentist.com

Contact Details: Jim Du Molin
The Wealthy Dentist
PO Box 1220
Tiburon CA 94920
415-435-3375